First off, I highly doubt that any of these pre-teens have ever even seen the movie "The Breakfast Club" seeing as how it was made in 1985. Secondly, if you are going to use the song "Don't You Forget About Me", use the original. It is an insult to the band Simple Minds to use some prepubescent, pimple-faced rock wannabees to advertise clothes that in no way resemble the style used in the movie.
Nice try Mr. J.C. Penny, but I give a FAIL on this. No one in your target audience even knows who Molly Ringwald is and the only way they might remember Emilio Estevez is from the Mighty Ducks.